The evolution of public EV charging

 The EV charging market has huge potential growth. EVs and charging stations are not widespread yet, but a significant increase in EV production is expected in the next years. Despite high relative uptake of the electric car park in recent years, absolute growth is still marginal, having only amounted to 400,000 electrified vehicles from 2017 to 2018 in Europe. Applying current vehicle usage patterns and market prices of public charging services to the electric vehicle park would result in total revenues of only 114 €m for 2018.


The expected market uptake is attracting new, eager investors. Today, margins of public EV charging players are low and ROI is negative. However, big oil companies such as Shell and BP have been proactive in securing their shares of the market.

With a rising number of EVs, infrastructure and end-customer solutions are working to keep up. North European countries, in particular, have built up impressive charging infrastructures, and the industry agreed on a European plug standard (CCS). The Netherlands alone is operating more than 40,000 public charging points; this means CPs are found on the road every 3 km, on average. End customers can also select from a big variety of charging cards, which offer access to more than 100,000 charging points all over Europe. Basic electric vehicle charging services are on their way to becoming a commodity; we can already see the first signs of industry consolidation in all value-chain steps. It is clear that small, independent players will only be able to survive if they can offer innovative solutions that distinguish them from the rest of the market.


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